|Single by Cher Lloyd|
|One Drink Away |
"Lost" is a song by English singer Cher Lloyd from her upcoming third studio album.
Released on April 24, 2020, under Universal Music Group, the song is the second single released off of Lloyd's upcoming album, following "M.I.A" in 2019. An accompanying video directed by Raja Virdi was released on April 24.
Background and production
After releasing her album Sorry I'm Late in 2014, Lloyd went on a musical hiatus before releasing several songs between 2016 and 2019. After signing a new record deal with Polydor Records & Universal Music Germany, she released "None of My Business" in 2018 and "M.I.A" in 2019. 2020 brought "Lost" which was teased for a week before being released in April.
The song was written by Raphaella, Casey Smith, Patrick Jordan-Patrikios, Boy Matthews, Youthonix & Cher Lloyd while it was mixed and mastered by Lex Barkey. Hitimpulse produced the song and have been consistent collaborators with Cher doing production on 2018's "None Of My Business" and additional production on 2019's "M.I.A".
The official video to the single premiered on Youtube the day of release. The video was shot in a single take with no cuts or edits made, depicting Lloyd on a bed with neon and pastel lights changing behind her as she sings. Lloyd commented in an Instagram Livestream that the lighting was the most difficult aspect of filming the video. The video was produced by Phase Films and directed by frequent collaborator Raja Virdi who worked on her previous single "M.I.A".
Credits adapted from Youtube Music
- Cher Lloyd – vocals, songwriting
- Hitimpulse – production
- Raphaella Mazaheri-Asadi – songwriting
- Hanni Ibrahim – songwriting
- Patrick Jordan-Patrikios – songwriting
- Casey Smith – songwriting
- Boy Matthews – songwriting
- Lex Barkey – studio personnel, mixing, mastering