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"Send It Up"
https://upload.wikimedia.org/wikipedia/en/thumb/0/03/Yeezus_album_cover.png/290px-Yeezus_album_cover.png
song by Kanye West
from the album Yeezus
Released June 18, 2013
Recorded 2013
Genre Industrial hip hop, Electronic
Length 2:58
Label Roc-A-Fella
Def Jam
Songwriter(s) Kanye West
Louis Johnson
Guy-Manuel de Homem-Christo
Thomas Bangalter
Alejandro Ghersi
Mike Levy
Sakiya Sandifer
Ab Liva
Elon Rutberg
Mike Dean
Moses Davis
Colin York
Sly Dunbar
Lowell Dunbar
Producer Kanye West
Daft Punk
Gesaffelstein (co-producer)
Brodinski (co-producer)
Arca (additional producer)
Mike Dean (additional producer)
Singles chronology
Send It Up
(June 18, 2013)

"Send It Up" is a song by American hip hop recording artist Kanye West, from his sixth studio album Yeezus (2013). It was produced by West, Daft Punk, Gesaffelstein, Brodinski, Arca and Mike Dean. Like other songs on the album, it features an industrial hip hop sound, with elements of electronic music.

The song features vocals from American rapper King Louie, who improvised his contributions. It contains a sample of "Memories" (also known as "Stop Live Inna De Pass") by Jamaican reggae and dancehall singer Beenie Man.

Eight days before its release on the album, West performed the song live at the Governors Ball Music Festival, along with four other tracks from Yeezus.

Despite not being released as a single, it charted on the US Billboard Hot R&B/Hip-Hop Songs and On-Demand Songs charts at number 50 and 42 respectively. One line in the song was changed to being rapped a cappella when West reworked the Apple Music version of Yeezus in 2016. It was covered by punk rock band Idles in 2018.

Background and composition

Before they collaborated for the first time on "Send It Up", American rapper King Louie found out West was a fan of his after West gave him a shoutout in the 2012 GOOD Music collaboration "I Don't Like (Remix)", featuring Chief Keef, Pusha T, Big Sean, and Jadakiss. Along with his vocal appearance on "Send It Up", King Louie also has a writing credit on another Yeezus track, "New Slaves".

"Sent It Up" is an industrial hip hop song, with elements of electronic music. It features vocals from King Louie, who freestyled his entire verse. The song was co-produced by French electronic duo Daft Punk, who also co-produced the other Yeezus tracks "On Sight" and "Black Skinhead". For the chorus, which repeats twice at the end of the song, West added a sample of "Memories" (also known as "Stop Live Inna De Pass") by Jamaican reggae and dancehall singer Beenie Man.

When West began to make adjustments to the songs on his seventh studio album The Life of Pablo (2016), he did the same to "Black Skinhead" and "Send It Up" for the Apple Music version of Yeezus (the Spotify and Tidal versions of the songs remained unchanged). On "Send It Up", West cut the instrumental backing track to his line at the 1:30 mark, making it a cappella.

Release and promotion

"Send It Up" was released on June 18, 2013, as the ninth and penultimate track on West's sixth studio album Yeezus. Eight days before its release, on June 10, 2013, West performed live at the Governors Ball Music Festival; his set included five songs from the then-upcoming album, including "New Slaves", "Black Skinhead", and "I Am a God". While "Send It Up" and "On Sight" were played. The song was performed at the opening show of The Yeezus Tour in Seattle's KeyArena. A cover version was performed by punk rock band IDLES on BBC Radio 1 in August 2018.

Commercial performance

"Send It Up" was one of the album's least-performing songs. Upon the release of Yeezus, the song debuted at number 50 on the US Billboard Hot R&B/Hip-Hop Songs chart the week of July 6, 2013. The same week, it peaked at number 42 on the US Billboard On-Demand Songs chart.

Credits and personnel

Credits adapted from the Yeezus liner notes

  • Songwriters – Kanye West, Louis Johnson, Guy-Manuel de Homem-Christo, Thomas Bangalter, Alejandro Ghersi, Mike Levy, Sakiya Sandifer, Ab Liva, Elon Rutberg, Mike Dean, Moses Davis, Colin York, Lowell Dunbar
  • Producer – Kanye West and Daft Punk
  • Co-producer – Gesaffelstein and Brodinski
  • Additional producer – Arca and Mike Dean #MWA
  • Engineer – Noah Goldstein and Andrew Dawson
  • Assistant engineer – Marc Portheau, Khoï Huynh, Raoul Le Pennec, Nabil Essemlani, and Keith Parry
  • Mix – Anthony Kilhoffer at Shangri-La Studios, Malibu, California
  • Mix assisted – Sean Oakley, Eric Lynn, Dave 'Squirrel' Covell, and Josh Smith
  • Vocals – King Louie

Charts

Chart (2013) Peak
position
US Hot R&B/Hip-Hop Songs (Billboard) 50
US On-Demand Songs (Billboard) 42


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