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"Whip It"
290px-Nicki_Minaj_Pink_Friday_Roman_Reloaded_cover.jpg
song by Nicki Minaj
from the album Pink Friday: Roman Reloaded
Released April 2, 2012
Recorded 2012, Conway Studios
(Los Angeles; California)
Genre Eurodance, Europop
Length 3:15
Label Young Money
Cash Money
Universal Republic
Songwriter(s) Onika Maraj
Nadir Khayat
Alex Papaconstantinou
Björn Djupström
Bilal Hajji
Wayne Hector
Producer RedOne
Alex P.
Singles chronology
Whip It
(April 2, 2012)

"Whip It" is a song by American rapper and singer Nicki Minaj, taken from her second studio album Pink Friday: Roman Reloaded (2012). It was written by Minaj, RedOne, Alex Papaconstantinou, Björn Djupström, Bilal Hajji, and Hector and produced by RedOne and Papaconstantinou.

"Whip It" is a Eurodance song that utilizes musical genres such as Europop and Euro disco, while also being influenced by other genres such as Latin pop, electronic dance, techno and electro. Lyrically, the song is about an attraction to somebody at a club.

Due to digital sales from the album, the song charted in Canada, Japan, the United Kingdom and United States the week after the album's release. Minaj performed the song for the first time at Wango Tango.

Background and recording

Following the success of Minaj's debut album, Pink Friday, Cash Money co-CEO, Brian "Birdman" Williams announced to Billboard that Minaj was aiming for a first quarter release in 2012. In November 2011, Minaj announced on Twitter that the album would be released on February 14, 2012, though it was later delayed to April 3, 2012. The album focuses on Roman Zolanski, one of Minaj's alter egos that was first featured on Pink Friday.

"Whip It" was written by Minaj, along with Nadir Khayat, Alex Papaconstantinou, Björn Djupström, Bilal Hajji, and Wayne Hector. Production of the song was handled by RedOne, Alex P. Trevor Muzzy and Alex P were responsible for the song's recording, and they were assisted by Jon Sher. Muzzy and Ariel Chobaz mixed "Whip It" with assistance from Sher. Vocal editing of the song was handled by RedOne, Muzzy, and Alex P, while background vocals were provided by RedOne and Jeanette Olsson. Both RedOne and Alex P were solely responsible for "Whip It"'s instrumentation.

On May 24, 2012, a poll was posted on Minaj's official website asking fans to choose the next single(s). The poll was divided into three categories. The second category prompted fans to choose between "Pound the Alarm", "Whip It", and "Va Va Voom". "Va Va Voom" had the most votes and won the poll. "Whip It" came in second place and "Pound the Alarm" came in third. Moments later, Minaj tweeted: "Oop. Just got word that Radio 1 in the UK and Nova & 2DAY FM in Australia are runnin w/ #poundthealarm due to the amount of requests".

Composition

"Whip It" is a Eurodance, Europop, and Euro disco song produced by RedOne and Alex P. It was written by Minaj, Nadir Khayat, Alex Papaconstantinou, Björn Djupström, and Bilal Hajji. Minaj raps in a faux-English accent during the course of the song, accompanied with sounds of whips and synths. "Whip It" has drawn comparisons to several other musical artists, including Jennifer Lopez, Rihanna, Pitbull, and Britney Spears.

Live performances

Minaj performed "Whip It" for the first time at Wango Tango. Since Wango Tango, Minaj has performed "Whip It" on her Pink Friday Tour. A remixed version of the song also served as an interlude on her Pink Friday: Reloaded Tour.

Credits and personnel

Recording
  • Recorded at Conway Studios, Los Angeles, California.
  • Mixed at Conway Studios, Los Angeles, California.
Personnel
  • Songwriting – Onika Maraj, Nadir Khayat, Alex Papaconstantinou, Björn Djupström, Bilal Hajji, and Wayne Hector.
  • Production – RedOne, Alex P
  • Vocal recording – Trevor Muzzy, Alex P
  • Vocal recording assistant – Jon Sher
  • Vocal editing – RedOne, Trevor Muzzy, Alex P
  • Mixing – Ariel Chobaz, Trevor Muzzy
  • Mixing assistant – Jon Sher
  • All instruments/programming – RedOne, Alex P
  • Additional background vocals – RedOne, Jeanette Olsson

Credits adapted from the liner notes of Pink Friday: Roman Reloaded, Cash Money Records.

Chart performance

Upon release of Pink Friday: Roman Reloaded, "Whip It" charted on several charts around the world.

Chart (2012) Peak
position
Australian Singles Chart 58
Canada (Canadian Hot 100) 85
Japan (Japan Hot 100) 91
UK Singles (Official Charts Company) 98
US Bubbling Under Hot 100 Singles (Billboard) 23


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